|
LATEST News - The Benefits of Email Marketing
Knowing where to start with email marketing is probably the most difficult part.
Where to buy good data lists, what type of email should I send, hopefully this
article can shed some light on the subject.
Knowing when and how to use email is important, if you are selling products
in the B2B environment with the right message you can expect some very good
return on your email.
Getting Started - getting started, first you need some software, when I
first started email marketing 5-years ago I did extensive research in this area.
There are many software providers varying levels complexity, I decided on an inhouse
piece of software that enabled an unlimited number of lists, unlimited number of campaigns
and gave complete control over my data lists.
The software I recommend to start with is Email Marketing Director. This software offered everything
I needed at the right cost with a one off cost of £350.00.
Getting the data - Once you have sussed the software you need data, you may already have a list of clients email
addresses, if not, you need to buy in "cleansed" "opt in" data from a list bureau. I have provided
a list of data bureau below, you can define your market list by many different area, industry, job title,
area, new business and so on.
Planning your campaign - from experience designing glitzy emails with nice images and good design
don't tend to work. I ran a test, I took one set of content and made two email campaigns, one with nice
design the other a simple text based email. I was surprised that I had over twenty times more response
from a simple text-based email than I did the nicely designed one.
This proves that people prefer a personal approach over nice design, if you talk your message rather
than shout, you are in with a better chance. But as with most forms of advertising, it's hitting the
right person at the right time that will give you the ultimate result.
|
